Honcho Pickleball​

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We were tasked with creating a series of engaging social video assets, both short-form and long-form to promote Honcho's brand. The goal was to capture the energy, inclusivity, and fast-growing popularity of the sport while making it appealing to a broad audience. Our short-form content focused on quick, dynamic clips optimized for platforms like Instagram and TikTok, using snappy edits and eye-catching visuals to drive engagement. The long-form videos delved deeper, telling compelling stories around the community, competition, and lifestyle aspects of pickleball.Through a mix of player testimonials, action-packed gameplay, and lighthearted moments, our campaign successfully positioned pickleball as not just a sport, but a movement anyone can be part of.