Yugo

 

Tasked with bringing awareness to Yugo’s student-first efforts with eye-catching video and photography that will entice an eagerness in students to choose the Yugo experience - Our primary objective was to create a sense of desire for living at Yugo. Key messaging included diversity: both for Yugo’s different markets and inclusion of all kinds of student experiences. Confidence & Individuality: celebrate unique expression. Lastly, charisma & energy: at the end of the day we wanted to create some FOMO.